Promotion (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year. Promotion also stands out as the most penalized strategy, with 12 sites. 28 sites appeared to get hit by the Link Spam Update. 13 sites were hit Read more

Interest in link building is at an all-time high Digital PR interest is also at an all-time high Backlinks and DR are less correlated with appearing in AI Overviews than brand mentions Digital PR is rated the most effective link building tactic 65% of users still click on traditional Read more

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more